The target audience plays a vital role in social media marketing. Most consumers spend more time online surfing on various social media networking sites. Therefore, it’s an ideal opportunity for brands to market their products on social media platforms by dividing their target market into multiple segments. With media ads, you can retarget the same set of consumers who engaged with your post or website a few days back. This instigates reminder advertisements that can lead to potential customers. Marketers look forward to developing three sets of marketing funnels to convert visitors into consumers by showing them various ads consistently. Do you know that many businesses market their products on social media but fail? It is because they do not target the ads to the right audience segment.… Read more “How to Discover and Engage Your Target Audience?”